Daphne Groeneveld for Dior Addict

Daphne Groeneveld For Doir Front Image
A perfume collection that celebrates the youth and joie de vivre of an audacious and versatile woman

Dior has chosen Dutch model Daphne Groeneveld as the face of its new scent wardrobe – Dior Addict – composed of 3 fragrances in bright colours: vibrant pink, tender mauve and midnight blue.

“A fashionable young woman with a dazzling smile, her heels click across the cobbled streets of Saint Tropez. Madly seductive, the Dior Addict heroine is stylishly defined by her personality. Addicted to life, she playfully dares to be eccentric and transform herself. Her lifestyle: filled with laughter, dance and seduction… Her philosophy: to do what she pleases!” (source dior.com)

The 16 year-old Daphne Groeneveld was discovered in Amsterdam. She has graced the cover of Vogue Paris with Tom Ford, walked in the Valentino, Chanel, and Dior Haute Couture shows in Paris.

Photographs by Tim Walker and directed by Jonas Akerlund.

“When Christian Dior revolutionised style he created much more than a new fashion. He was seeking to “make women not only more beautiful but also happier.” The visionary couturier saw himself as a “purveyor of happiness,” and inspired a new energy by designing a seductive and exciting silhouette. Dior Addict has inherited this taste for happiness and joie de vivre. A carefree universe filled with laughter and vivacious looks, rhythm, and colour.” (source dior.com)

The art of seduction and being free by Daphné Groeneveld! Filmed on the French Riviera in Saint Tropez.

Dior Addict Magazine 

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