Gaby Aghion, founder of the brand Chloé.

Gaby started Chloé in 1952. She rejected the formal fashion of the fifties and started designing fashion that was feminine and comfortable as well. She used soft textiles to get a bohemian look. For many women Chloé is a luxurious brand that gives you the feeling you’re worth wearing it. Nowadays you still see a lot of soft textiles on the catwalk.

Photos & video: Spring/Summer ’12 collection and the campaign with Anja Rubik.

Want to see more? Visit Chloé.com.

     

Chloe S/S ’12 Fashion Show

http://www.youtube.com/watch?v=AsDegE6e7hU